In today’s post we’re going to talk about LinkedIn Pulse….
This is LinkedIn’s content distribution platform and I’m going to share with you 4 tips to help you get the most out of your LinkedIn content marketing.
I don’t have to tell you how important creating content is for any kind of business and you want to have your customers come to you asking you about your business and services.
Creating this type of authority marketing is obviously not the only thing you’re going to rely on for lead generation, but it’s something that helps you amplify your message to your audience.
Now getting back to Pulse and how you are going to use it for your business.
No Selling or Pitching.
Honestly 99% of the content that you put on LinkedIn Pulse should be value driven.
Your customers don’t want to be sold or pitched your services and products. What they do want from you is a solution to their problem without the pitch.
Trust me, if you’re creating content that aligns with your audience’s needs, the result will be your audience and prospects engaging with you and inquiring about your services.
Create the type of content that you know your customers are going to want to hear and learn about.
For example, if you are a Real Estate agent, you’re not going to post up a property for sale on Pulse, I find that a bit off putting and will come off to your audience that way.
Instead, share tips that first time home buyers and home buyers in general would find of Interest.
It will grab the attention of someone who is in the mindset of shopping for a new home and they will see you as a source of valuable information by addressing their pain points and areas that they’ve been struggling with.
This is how you get engagement and get your prospects to reach out to you.
No Need For A Copywriter
When you’re writing content on Pulse, you don’t need a copywriter. It really isn’t necessary it. If you don’t have time to write content grab a few key people in your company and have them create content for you that you can then give your own spin and give your own personality.
Remember that this content is coming from your personal profile. So you don’t want a copywriter creating your content.
Usually copy written content comes off copy written and it does not come off authentic. It will seem as though it is a piece of content that’s trying to sell something to someone.
What Kind Of Content To Write
If you read an article online or in a newsletter that you think will really interest your network, you can repurpose and curate it. You can also share old and new blog posts.
Remember that LinkedIn Pulse doesn’t allow you to add videos or images inside the body of the post so it may be necessary that you edit your content a bit.
My favorite type of Pulse content is really what I like to call journaling….
If I have a great conversation with a client about a interesting topic, I’ll write up a quick piece of content. Many times I’ll share my thoughts and insights about my niche or an opposing point of view.
In the end, try to have fun with your content.
It’s a great opportunity for you to highlight some of your strengths and position yourself as a thought leader to your network.
Don’t create a LinkedIn Pulse article today because you watch this video, and then not create another one for 6 months.
Get into a schedule that fits you and your business and commit to creating content. As I mentioned before, if you’re busy and can’t create content yourself, then use someone inside of your company to help you.
I will leave you with this, if you’re going to look for that immediate response and ROI to LinkedIn Pulse, I’m going to tell you to not even implement this your business and marketing.
If you are going to look at every single marketing channel and opportunity and ask how quickly can I get business out of this, you’re doing marketing all wrong.
This is all about creating awareness and positioning you as a leader in your space so that prospects come to you to see how you can help them.
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