8 Tips To Going Viral

8 Tips To Go Viral

Viral marketing is a lot like gossip; it starts with one person and multiplies like wildfire throughout the whole neighborhood.

Which of these two would you prefer?

$25,000 a day for 30 days?

Or 1 cent that doubles every day for 30 days

If you chose option 1 you might want to reconsider; the first option gives you $750,000 at the end of the month, the second gives you over 5 Million Dollars! (You do the math)

Viral marketing is a lot like gossip; it starts with one person and multiplies like wildfire throughout the whole neighborhood.

It’s a very powerful way to get your message out.

But there are 8 common mistakes people make that prevent them from going viral. Are you making these mistakes?

1. Failing to understand how to make a marketing piece go viral.

Often people create what they this is a viral marketing piece when it’s really nothing more than a self serving opportunity to talk about themselves.

It has no possibility of creating buzz.

While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.

But tooting your own horn and talking about how wonderful you are is not it.

 

2. Not making it interesting enough to pass along.

For something to go viral, it has to be so damn interesting or entertaining that people can’t help it but pass it along. If you failed to make your video, blog post, webinar, or any other marketing piece interesting enough, you couldn’t pay them enough to share it with their friends.

If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.

3. Failing to provide an incentive for people to respond to your call to action.

The way to sell with a viral marketing piece is to do so at the very end….

It doesn’t need to be a hard pitch, just an offer for an ethical bribe that will move them to visit your website, call your 800 number or send an email to get whatever you are offering.

I don’t think I have to state the obvious here but I will just in case….

The incentive should be related to your product or service. So if you are a law firm, don’t offer a chance to win a Corvette or an iPod.

Too many unqualified and untargeted people will sign up and waste your time following up with them. Instead, if you are a law firm specializing in Intellectual Property, offer a free e-book on “How you can increase the value of your company with patents and trademarks.”

4. Not paying to promote your campaign.

Because we’ve all seen things like videos, memes, GIFs, etc. go viral before, we automatically may assume that we don’t need to do anything to move our campaign along.

I’m not sure what the exact statistics are, but the vast majority of viral marketing requires promotion to make them successful.

5. Not encouraging others to pass it along.

There is a wonderful piece of wisdom you should apply to viral marketing….

“You have not because you ask not”

Does your viral marketing ask your audience to pass your message along to others? There are many ways you can do this.

You can ask.

You can use social share plug-ins.

You can  add a  resource box with something very simple like, “If you found this useful, please pass it onto others that might be helped by it too.”

6. Focusing on a single viral piece rather than a viral process.

One thing I’ve noticed as an entrepreneur for the last 4 years  is that we tend to adopt the John Wayne syndrome, go big or go home.

We give it ONE try and if it fails we go home.

I don’t know of successful business people or successful marketing campaigns that take that approach. Instead of giving it this one shot and then not doing anything after that, create a process for creating, promoting, testing and measuring continual viral marketing efforts.

7. Failing to test and track the results.

To be successful you need to experiment and test….

Try out different headlines, titles and copy; test different ethical bribes; try different promotional methods; approach different list owners.

Find all of the elements that can be tested in your project, test various combinations and measure the results.

8. Not recognizing it is different from word-of-mouth marketing.

Viral marketing is like word-of-mouth in that one person passes it on to another…

But typical word-of-mouth comes from one person asking the other if they know how to solve a problem. It is much more reactive than proactive.

Viral marketing is proactive. A person who reads a viral article, reads an e-book or watches a video immediately thinks of 5, 10, 500 or even 1,000 people that should know about this and they share on social media, send it via email, put it up on their website or post in on their blog.

Viral isn’t one person coughing in another person’s face, it is one person coughing in a crowded room causing it to spread like wildfire.

I hope you found this post valuable. If you did, take a couple of minutes to leave me a comment down below. And if you think this post can be of value to your friends, please go ahead and share it on Facebook.

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